SKU:39175995379
Crystallizing Public Opinion
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Ships within 48 hours · Estimated delivery Jul 13 - Jul 18
Description
Crystallizing Public OpinionFamed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations
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fundamental sets
mystery books
Organized in the form of definitions
Romantic era
Over several thousands of years
painting from life
" by George MacDonald
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books on thread crochets
published a series of Ideal Homes catalogs in the 1920s and '30s
the fundamental theorem for continuous games
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